Making a 2024 Vision Board
Include photos that emulate the type of lighting, food styling, and composition you want to use in your business’s visual identity on your vision board.
The start of a new year is a prime opportunity for food and beverage consumer packaged goods (CPG) owners and marketers to set the stage for success. I’m a visual person, so I always encourage my clients to create a vision boards for their visual identity. Ideating through vision boards is important to the way I plan for new projects and goals. In this blog post, we'll explore why and how incorporating a vision board into your marketing planning process can pave the way to scroll-stopping content in 2024.
Why Vision Boards Matter for Food and Beverage CPG Brands
Creating a vision board isn't just an arts and crafts activity; it's an important tool that can drive your business towards its objectives. I use vision boards in every project I work on to help shape our shared goals. Here's why it's particularly relevant for those in the food and beverage CPG industry:
Visual Storytelling: Visual appeal and storytelling are key to marketing, especially in the world of food and beverage. A vision board allows you to tell a visual story about your brand, product positioning, and market presence. Include images that reflect your desired brand image, packaging, and consumer experience.
Target Audience Connection: Identify your target audience and incorporate elements on your vision board that resonate with them. If your CPG products are geared towards health-conscious consumers, include images and words that evoke a sense of well-being and vitality.
Brand Innovation: Use the vision board as a canvas for innovative ideas. Encourage your team to include images or words that represent new product concepts, packaging designs, or marketing strategies. This exercise can stimulate creativity and pave the way for groundbreaking innovations in the coming year.
How to Kickstart Your Vision Board for Business Success
Define Your Business Objectives: Before diving into the creative process, outline your business goals for the year. Whether it's expanding market share, launching new products, or enhancing brand visibility, having clear objectives will guide your vision board creation.
Curate Strategic Imagery: Select images that align with your business goals. For example, if you aim to introduce a new line of organic snacks, include visuals that represent sustainability, health, and natural ingredients. Be strategic in curating images that convey your unique selling propositions.
Incorporate Market Trends: Stay ahead of industry trends by including elements that represent the latest consumer preferences. Whether it's plant-based options, sustainable packaging, or global flavor influences, integrating these trends into your vision board ensures your business stays relevant.
Highlight Brand Values: Use the vision board as a platform to emphasize your brand values. If sustainability is a core principle, include images that symbolize eco-friendly practices. This not only resonates with conscious consumers but also serves as a reminder to uphold these values in your business decisions.
As 2024 approaches, food and beverage CPG owners and marketers can leverage tools like vision boards to help inform marketing goals for the new year. By visually planning your goals, connecting with target audiences, and fostering innovation, this creative exercise can set the tone for a successful and purposeful year ahead. Embrace the art of visual storytelling and watch as your vision board becomes a catalyst for growth, innovation, and market leadership in the dynamic landscape of the food and beverage CPG industry. Here's to a year of strategic vision and unparalleled success!