My pitch

Google defines subscribe as a verb meaning "to arrange to receive something regularly, typically a publication, by paying in advance."  I am redefining subscribe as a lazy verb meaning "to expend no effort except for typing your email in the box and receive FOR FREE a monthly offering of literature, food, culture, the occasional cat glamour shot, and low-brow humor." 

If it sounds like you're getting a deal, you are.

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How cute is that?

You wouldn't want to miss another cat picture like that, would you?